Beer is so popular all over the world and there is a good reason for it. It's a large, refreshing drink in reasonable price, economic factor does the job here.
There is so much beer on the market it actually is overwhelming to cover it all, so I'm not going to focus on actual product but on the package and ways of serving it.
We love bottles.
We simply adore them so much that we are willing to pay about 30% more (in some bars even a double) than for the same amount of golden goodness from the tap.